The Power of Word of
Mouth
If you think that word of mouth are just about talking
nonsense. Think again! By word of mouth (WOM), your brand can spread
like a loose wildfire. Social
influences are highly efficient in converting and relaying awesome reviews 10x
than the average message exchanges. One
can generally say that WOM can act as your automatic brand promoter at
large. It simply drives on its own right
into the heart of your market. And
there’s no stopping it!
In today’s vast world of online network societies, getting
viral is the name of the game for every brand and businesses. Products and
services are exploiting all avenues to infiltrate and exploit the vast
opportunities of social media domination in terms of brand awareness and
targeting business goals.
The power of word of
mouth.
Word of mouth marketing is a major component to the growth
and life especially for small and start-up businesses. It is an ingenious way
that can keep your business thrive and stay when your business has yet little
or no marketing capacity to compete against the big ones. Through word of mouth, consumers share their
experiences with your brand as they talk more about it among their social
circles of family and friends. It adds up to your consumer base and can
effectively help in increasing your sales.
Send the message
across.
It's important also to realize that the success of a viral
campaign depends on the vehicles used to transmit the message. There are
companies that are more virally equipped than others. To create a strong viral
link, the message must be able to transport from television advertising to
radio and other extended means of broadcasting to the power of the
Internet.
One of the brightest opportunities brought by social media
interaction is the getting through your market using the word of mouth (WOM)
technique. Below are three of the main reasons why harnessing the power of word
of mouth is what your brand need to get across your target market and get
viral.
1. Word of mouth can build customer TRUST.
Nielsen,
one of the world’s foremost information and data measurement company conducted
a poll for 30,000 online respondents in 60 countries and overwhelmingly
resonates word of mouth a high 88% trust rating in measuring consumer
sentiments.
2. Word of mouth can build a lasting bond to your
customer.
By working on building trust with your customers, you are likewise
producing brand ambassadors among them that are willing to share products or
services directly within their circle and network. Trust is something difficult
to attain instantly whichever type of business in the industry you are. But, word of mouth simply can increase the
odds your customers will rely on you for their need.
Making
your customers fanatic for your brand can be a challenge and can take some
time. But one way that word of mouth can
help you on this stage was through the creation of a customer referral program
for your brand. Being referred
especially by a peer can typically preserve the loyalty longer than any other
means of business referrals. People normally tend to have a stronger and
more reliable attachment to a brand if known acquaintances like family or
friends share a bond to the same brand.
3. Word of mouth can get your brand trending.
Getting viral and trending online is what most marketers
think about when it comes to harnessing the power word of mouth. While it may be nice to end the campaign
getting viral on social media networks, word of mouth has impacts beyond a
one-time viral euphoria. Remember that getting your business on top requires
maintenance to stay on the slot. You
must therefore exploit and harness the ways to make your brand not just a
passing trend. A fad can be a slow and
steady buzz that can engage and influence your customers and brand ambassadors
to talk about your brand endlessly.
Word of mouth is one exciting marketing
technique that offers endless possibilities to keep your brand on top of the
market. We’ve only presented a few but
we’re sure you can add up some more. Let’s
talk! Comments and replies are open below.
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