Monday, January 21, 2019

Why Make Cybersecurity a Core Business Resource Essential



No business is secure unless it exists under the safety shield of a cybersecurity system. It is common that many businesses initiate their operation with limited capital and less system resources. Much to say, many have started even without a stable and defined cybersecurity. And still many have reluctance and even doubted the necessity of integrating a cybersecurity system at the earliest stage in the life of their businesses. In these days of advancing and challenging computer technology, businesses of every size any kind are susceptible to myriads of cyber risks. And many small and business start-ups prey victims to every kind of cyber-attacks. The more reason why businesses need to make cybersecurity a business core essential. And to better implement cybersecurity a core business essential, efficient pointers need to be understood by every business owners and investors.
Security on critical operational processes.
Laying security system within company bounds can sometimes be tricky with lurking cyber threats abounds.  Safety nets must be put in place where it fails most and vulnerable from breach. Emails, web contents and financial gateways are just some of those critical business processes that must be primarily secured with reliable and efficient cybersecurity system.
Safety through continuing cybersecurity awareness.
For a starting up company with still limited and minimal resource, the continuing employee awareness on the capacity of the cybersecurity system will not only help in keeping the process efficient and secure but likewise upgrade the employees’ level of understanding on the different cyber risks that threatens the business and how they can be avoided.    
Cybersecurity that fits.
Cybersecurity is not really a matter of choice or balance between convenience and security.  But attaining a seamless and tailor fit security system can be possible with sophistication and custom upgrades.  However, taking the “too much too little” approach likewise can sometimes lead to a less likely outcome. 
Security from the start.
The cybersecurity of a business must primarily secure and protect company data, maintain the valuable internal system that operates efficiently in accordance with achieving the visions and goals of the business.  It must increase the efficiency of its human resource as well as value its patrons and customers with safe and secure transaction processes. Making cybersecurity a core business essential will not only help the business safeguard its valuable data, information and internal system but can basically put the business securely on the right foot right from the start.

This is Why You Should Not Entrust Robots to Oversee Your Cybersecurity



It may be amusing to see robot army troops drill in unison and synchronicity. It is good to know that in retrospect machines has been a really great human industrial partner ever since machines were introduced. But such partnership might be not be a great idea since through the years, system security robots have created havoc of disasters that crippled business empires when left with their own kind and made. It would therefore be wise to re-think more about trusting your system’s security to robots. One big thing about robotic security automation was its vulnerability to hacking. Even experts have noticed the growing numbers of internal systems run by robotics automation have created serious cyber risks in businesses worldwide. Robots could be the biggest thing in terms of performance and production but not really securely flawless and seamless as shield against hacking and cyber threat attacks. Michael Overly, partner and lawyer from Foley & Lardner noted two aspects concerning the integration of robotics in overseeing your system’s security.
A. Dealing with potential cyber threats.
Since machines are integral part to the process and operational systems of businesses, Overly points out machine malfunctions can literally wipe out an entire assembly plant down to its knees. Just like how ransomware attacked the system of a plant in Mexico. The malware locked up files needed in order to operate their system causing damage to individual users, machines and the business as a whole. All because of the scam initiated by the malware. Many think machines do not have information identities like how humans have personal identification thinking they will not be subject to identity information threats. Little do these people know that even conventional smart home appliances like refrigerators bears machine identities unique and distinct that can be used by their manufacturers in their systems. This very thing happened to Proofpoint when it uncovers the IoT cyberattack in the year 2014.
In order to deal with the risks involved in automating your cybersecurity by robots, here are few safeguards that will help you manage your cybersecurity in alliance with your system’s robotic automation.
Ways to Reduce Cyber risks Using Automated Monitoring
·         Closely monitor the SIEM system events and procedures through extraction of relevant information including close communication with assigned personnel as needed as possible in order to preempt and solve more complexities that may be involved.
·         Capture and thoroughly review antivirus system alerts and integrate policies in order to prevent invasion and breach.
·           Manage and evaluate security and efficiency of access and functions of internal security system.
·         Have the option to remotely disconnect and authorize systems and devices from the network from other access points like email or SMS, both or other secure combinations.
·         Regularly conduct on-demand on site or remote checks of users currently logged in to certain workstations. Again, have the option to do this routine either remotely through means like email or SMS.
·         Generate, review and analyze the data listed on the Active Directory (AD) locked users. Both those who are logged in and haven’t logged in to the domain must be reviewed and carefully analyzed about their logging status behavior.
·          Generate and monitor log in expiration of user and integrate policies for managing the process or protocol.
·         Manage very well the enabling and disabling of user logins on certain timeframes and add the function of remotely doing this especially to hostile or risky users.
B.  Examine how robots use data.
Overly also cited the issue on examining how robots perform security functions with the data under its care.  Analysis must be rigorously scrutinized with emphasis especially on the vulnerabilities that maybe lurking during the process.  Robots do their functions exactly according to the programmed sequences and protocols of a process. However, the effect and subsequent results of those protocols and sequences might run into some unknown mishaps that further analyzing what lies beyond the process might give one the idea how threats and risks could invade and break into the system. It is therefore wise to analyze further how to root up to what extent how robots did go as far as data security is concerned. The following are some of the ones missed by robotic automation if their human counterparts are slack with their duties. They can therefore be ideal guides for a healthy alliance with your security robots.
·         Watch out for interceptors. Without proper safeguard, data within the system can be intercepted internally or remotely.
·         Slack and be hijacked. Hijacks and attacks normally happen when a station was left unaided or unattended. Making sure manning was rigor and detailed all the time was the way to properly secure the systems data even if the robots are doing their tasks.
·         Take one or several steps ahead.  We all know robots move faster not many humans can perform.  But to be able to efficiently address your automated security system, you must act amd think ahead of what your robotic counterparts will do.  By analyzing their functions and capabilities, human counterparts of automated system must know the result of the functions undertaken by robots. By awaiting its next function or doing the next sequence will not only help in saving time on the process but can leave you enough time to analyze the efficiency of the machine and have the time to examine for loopholes that lurks and might need prevention before they happen next.
·         Be a role player. Never let machines rule the process. It must be you and your intelligence in command and not these artificially intelligent-filled machines.
·         Use it and avoid being used. Remember along with these machines might come high definition cameras, microphones and other sophisticated monitoring apps and gadgets, use them for the benefit of how you want to manage the system. Those are the things you need and paid for to securely monitor the system.
Alliance between human intelligence and artificial intelligence.
In this age of technology and automation, robots have become man’s best buddy in terms of production and efficiency. Although robots were still on its infancy stage as it learns more and more on how to ease and help man in its daily endeavors. There have been recorded instances that instead of getting the work done; robots have become man’s disastrous working machine.  The alliance between man and robotics though still plagued with bugs has the great potential of productivity to make most out of man’s work and activities. The need of prevention technology to secure man’s system and information is of utmost essence and urgency. The rise in technology might benefit the system, man and robotics.  As cyber attacks become sophisticated through time, security and preventing attacks on internal systems and data can be achieved best by manning the system with able and capable human intelligence side by side with artificial machine intelligence. Coupled with efficient and well-managed systems and procedures, the alliance of man with robots can ideally be perfected and achieved. 

Saturday, July 29, 2017

5 Major Mistakes Why Your Content Sucks!



One of the foremost issues most business entrepreneurs would like to address was the question on why their content isn’t working for their business.  Creating effective marketing content was a big problem and a major dilemma to many marketers.  It’s an issue that need to be taken very seriously by every business.  But before it’s too late and let matters get worse you might want to continue reading and consider these 5 major mistakes why your content sucks and rebound to get your website going.  Spice up those contents and save your day!

1.   Your content lacks the related graphics and images.


Visuals play an important role in making your content connect and communicate the essence of your content to the readers.  Images help the development and execution of the content marketing strategies being carried out on the article about your brand. Catchy images effectively drive visitors and promote and convey the message of your content.  Do remember that the anatomy of a great content post include an amazing headline, depth and catchy visuals that go with it.



2.   Your content lacks vital documentation.
If you wonder why your content does not perform according to your desires, documentation might be that vital missing link between what can efficiently work and what is it you’re not doing correctly.
If your content marketing efforts haven’t been yielding the desired results for your business, you might need to look deep into the structure of your strategy and to discover why content marketing isn’t working for you.  Documentation is by right essential to content marketing and many content marketers failed to associate them as a strategy.

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3.   Your content is irrelevant.

Many content marketers are failing to highlight the substance of their campaign making the content non-sensical and leading the audience to lost interest about the subject.
Highly relevant contents are surefire traffic drivers.  It is best to push your readers with content that are valuable to them.   It is therefore best to evaluate your audience to know and meet their needs that will push them to the purchase cycle.  Relevant content help build online authority and credibility of your website.


4.   You fail to add metrics to your content.

Analytics can drive massive traffic.  Let the numbers do the talking and your content  
Measuring hard facts build credibility to your content.  It creates a culture of values to your readers that define reliability and lead followers to your content.  You must be sure to identify the right signals to ensure trust and loyalty of your followers.  Incorrect metrics are inefficient and may lead to false representation and put your website credibility in a disadvantage.


5.   Your content is not enough.


A redundant and obsolete website will fail to capture traffic.  Filling your website with highly relevant and fresh contents attracts visitors like magnet, bookmarks your page and keeps them going back over and over again.  You therefore need to publish posts regularly as you add landing pages to improve site traffic.



Overcoming the dilemma of content marketing where most marketers are having a setback is a no easy task.  These 5 major mistakes why most content do not work accordingly can make your marketing strategy bound to fail. Working out to tackle the issues of your content will greatly influence the performance of your marketing strategy for the better and achieve your goals.  Resolving these mistakes for your content to work for you will produce efficient leads and traffic to make your business boom and stay on top.    

Do you have what it takes to have that great content? 

Comments and replies below are highly appreciated.

Monday, July 17, 2017

3 Secrets Word of Mouth can get you Viral & There’s No Stopping It!’


The Power of Word of Mouth
If you think that word of mouth are just about talking nonsense.  Think again!  By word of mouth (WOM), your brand can spread like a loose wildfire.   Social influences are highly efficient in converting and relaying awesome reviews 10x than the average message exchanges.  One can generally say that WOM can act as your automatic brand promoter at large.  It simply drives on its own right into the heart of your market.  And there’s no stopping it!
In today’s vast world of online network societies, getting viral is the name of the game for every brand and businesses. Products and services are exploiting all avenues to infiltrate and exploit the vast opportunities of social media domination in terms of brand awareness and targeting business goals.
The power of word of mouth.
Word of mouth marketing is a major component to the growth and life especially for small and start-up businesses. It is an ingenious way that can keep your business thrive and stay when your business has yet little or no marketing capacity to compete against the big ones.   Through word of mouth, consumers share their experiences with your brand as they talk more about it among their social circles of family and friends. It adds up to your consumer base and can effectively help in increasing your sales.
Send the message across.
It's important also to realize that the success of a viral campaign depends on the vehicles used to transmit the message. There are companies that are more virally equipped than others. To create a strong viral link, the message must be able to transport from television advertising to radio and other extended means of broadcasting to the power of the Internet. 

One of the brightest opportunities brought by social media interaction is the getting through your market using the word of mouth (WOM) technique. Below are three of the main reasons why harnessing the power of word of mouth is what your brand need to get across your target market and get viral.


1.  Word of mouth can build customer TRUST. 


Nielsen, one of the world’s foremost information and data measurement company conducted a poll for 30,000 online respondents in 60 countries and overwhelmingly resonates word of mouth a high 88% trust rating in measuring consumer sentiments.

2.  Word of mouth can build a lasting bond to your customer.



By working on building trust with your customers, you are likewise producing brand ambassadors among them that are willing to share products or services directly within their circle and network. Trust is something difficult to attain instantly whichever type of business in the industry you are.  But, word of mouth simply can increase the odds your customers will rely on you for their need.

Making your customers fanatic for your brand can be a challenge and can take some time.  But one way that word of mouth can help you on this stage was through the creation of a customer referral program for your brand.  Being referred especially by a peer can typically preserve the loyalty longer than any other means of business referrals.   People normally tend to have a stronger and more reliable attachment to a brand if known acquaintances like family or friends share a bond to the same brand.

 3.  Word of mouth can get your brand trending.



Getting viral and trending online is what most marketers think about when it comes to harnessing the power word of mouth.  While it may be nice to end the campaign getting viral on social media networks, word of mouth has impacts beyond a one-time viral euphoria. Remember that getting your business on top requires maintenance to stay on the slot.  You must therefore exploit and harness the ways to make your brand not just a passing trend.  A fad can be a slow and steady buzz that can engage and influence your customers and brand ambassadors to talk about your brand endlessly.
Word of mouth is one exciting marketing technique that offers endless possibilities to keep your brand on top of the market.  We’ve only presented a few but we’re sure you can add up some more.  Let’s talk! Comments and replies are open below.

Tuesday, December 13, 2016

This maybe the reason why you lost that Google Review Stars

I stumble upon this on one of my social media hangouts.  And this maybe one reason about how Google's mind boggling algorithm works.


But really now, Google still ain't telling a thing! LOLS...